Check out the hot new PETA ad with madd sexy Roselyn Sanchez (“I’d rather go naked than wear fur”) in this month’s KRAVE magazine.

Relatively new, Dallas-based KRAVE magazine must be hitting the big time, if PETA is advertising in them. I know they have started getting national distribution in select cities. (Will Young, the Publisher, is a friend, whose mother still lives in Como.)

Congratulations to Will, Karl, and everybody over at KRAVE for being a venue for such a luminous, beautiful photo editorial.

Something about the way Roselyn is pressing her palms against the plate glass window, looking in at us, knocks us out.

That ad is saying to urban folk, “Yeah, we can enjoy life and each other’s company, we can love to be healthy and sexy, and we don’t have to cause so much pain to others in order to do so.”

Contrast that ad with the Noir Soul ad elsewhere in the magazine –you don’t even want to imagine what was done to those animals before their fur and skin was ripped off their backs. In my opinion, people of color should especially know a thing or two about suffering, and not want to so frivolously pass it on.

Aside from that, KRAVE looks great, feels modern and, as Editor-in-Chief Karl Griggs says he wants, has the potential to build social awareness in men of color along with all our other lifestyle components.